Looking for new ideas in packaging that will get your product moving off the shelves? We’ve found some research on new trends that are helping to get fresh fruits and veggies into the hands of more consumers.
Go for Quantity
The use of films and flexible packaging in bagging and shrink wrapping your product lets you group more items together in multi-packs and encourages buyers to get more with every purchase. It also increases the shelf life of the product compared to mesh bags.
Make It Easy
The easier you make it for people to use your fresh product, whether it’s for cooking or on-the-go snacking, the more likely it is that a buyer will choose it.
Some growers are packaging their product along with complementary ingredients and recipes for an all-in-one fresh food kit. This can make it easier for shoppers to choose fresh over canned or frozen. Packaging your product in single serving containers for quick and easy snacks is another way to make buying fresh easier on consumers.
Sometimes Flashier is Better
Packaging fresh food, including berries, apples, kale, sweet potatoes or seafood, can be made more appealing with a colorful, attractive carton or printed bag. Package your product with images of fun characters or delicious food, depending on your audience and what they will like. This attention to detail can make fresh food more appealing, fun, or appetizing.
If you’re interested in exploring any of these ideas further, please contact Atlantic today to see how we can help you make great strides with your fresh food packaging: (800) 722-5841