Looking for new ideas in packaging that will get your product moving off the shelves? We’ve found some research on new trends that are helping to get fresh fruits and veggies into the hands of more consumers.
Go for Quantity
The use of films and flexible packaging in bagging and shrink wrapping your product lets you group more items together in multi-packs and encourages buyers to get more with every purchase. It also increases the shelf life of the product compared to mesh bags.
Make It Easy
The easier you make it for people to use your fresh product, whether it’s for cooking or on-the-go snacking, the more likely it is that a buyer will choose it.
Some growers are packaging their product along with complementary ingredients and recipes for an all-in-one fresh food kit. This can make it easier for shoppers to choose fresh over canned or frozen. Packaging your product in single serving containers for quick and easy snacks is another way to make buying fresh easier on consumers.
Sometimes Flashier is Better
Packaging fresh food, including berries, apples, kale, sweet potatoes or seafood, can be made more appealing with a colorful, attractive carton or printed bag. Package your product with images of fun characters or delicious food, depending on your audience and what they will like. This attention to detail can make fresh food more appealing, fun, or appetizing.
If you’re interested in exploring any of these ideas further, please contact Atlantic today to see how we can help you make great strides with your fresh food packaging: (800) 722-5841
When it comes to packaging, labels are a critical part of the process, from barcoding to product identification, all the way through to retail labels.
Label printing and application are a specialized segment of the packaging industry and Atlantic is committed to offering full service labeling capabilities. We have presses and press operators to generate the labels you need as you need them (see Labels in our Printing & Graphics division) and we have equipment resources and integration knowledge with Don Stewart, our in-house label expert (see our Consultants page).
Don has been working with labeling equipment and materials throughout his career, furthering his knowledge with each advance in technology. His expertise is called upon in every industry we’re involved in, from automobiles to toys, tools, cleaning products, produce, poultry, and more. Don is also educated in the unique requirements and government standards that apply across all these different industries.
In addition to Don’s expertise, Atlantic also invests in the equipment that can keep up with the demand for increasingly more advanced requirements for barcoding and labels, including digital labelers for customized and smaller runs. Terie Syme (also featured on our Consultants page and in the video below) is our go-to person for anything related to label printing and prepress and she makes sure that our customers get the best quality labels to meet their demands.
Count on Atlantic for all your labeling needs and be sure to explore our Printing & Graphics division to learn more about our printing capabilities.
Atlantic has an incredible depth of experience when it comes to working with paper mills. We partner with the mills on many levels, from sourcing supplies and materials to providing advanced consulting and problem solving.
In 2014, we hired Ken Anderson, a film sales specialist with extensive experience working with paper mills. Throughout his decades-long career, he has seen so many of the challenges that paper mills face in protecting, storing, and shipping their product. Ken brings extremely valuable insights and problem solving skills to our paper making customers. See how we serve the Paper Mill Industry.
We also partner with the mills through our paper converting operations. Our unique capabilities in narrow width slitting and wide web printing as well as our die cutting, slitting, and rewinding operations continue to support long-standing relationships with our paper suppliers. We also work to find opportunities and creative solutions for products obtained from the mills.
Atlantic has been in the packaging industry for over 60 years. Throughout this history, we’ve made a commitment to hiring exceptional people who know the business, whether it’s in shrink packaging, stretch wrapping, general equipment, or film knowledge. This expertise together with our vast network of resources for equipment and materials makes Atlantic an outstanding partner for contract packagers.
We understand the need for contract packagers to have fast, reliable, and knowledgeable packaging support. Time and time again, these customers call on Atlantic to get the equipment and materials they need for a contract packaging job because they know we can get them what they need, when they need it.
We have the connections necessary to acquire packaging equipment and materials quickly. We have warehouses located throughout the country and dedicated logistics in place to get the materials to you as needed. And our technicians are capable of getting the systems installed and maintained throughout the project.
Paper converting is a cornerstone of Atlantic’s product offering. This manufacturing arm of our business allows us to create unique paper and packaging products that meet the exact specifications of our customers. We have equipment for slitting and rewinding roll stock to create smaller rolls, from 3/8″ narrow width and up, that our customers can use or that we can use for sheeting, die cutting, printing, and making custom folding cartons, all in-house.
In over 4 decades of industrial paper converting, we’ve developed valuable, long-standing relationships with our paper suppliers that allows us to secure competitive pricing and fast turnarounds on materials. We’ve expanded our equipment and facilities, continually dedicating resources so that we can offer our customers comprehensive programs that simplify their vendor sourcing.
When you choose Atlantic, you gain a partner that is committed to your success. From seasonal packaging to limited runs, high volumes, and custom products, our industrial converting team can work with you from the very inception of your product. We want to make your job easier by taking on responsibilities starting with design and moving through production, inventory management, and delivery throughout the U.S.
Atlantic’s packaging equipment technicians are among the best in the business.
We have approached our technical service offering with a strategy of investing in expertise and assembling a group of technicians who are leaders in their fields. Whether it’s maintenance on stretch wrappers, shrink packaging, integration, or general packaging line equipment, our technicians are able to help our customers achieve their goals of improving productivity and uptime while reducing waste and preventing product damage.
Through our CrownCare preventative maintenance program, customers receive priority service that is designed to help ensure long-term success by extending the lifespan of their packaging equipment and minimizing the recurring costs of owning and operating the equipment.
We are proud to have technicians on staff who are truly leading the field in packaging equipment service and support. With the help and expertise of Atlantic technicians, our customers can trust their packaging line to run at optimal performance over the long-term.
Folding cartons are used for a wide variety of retail and wholesale packaging, from medical device to food, health and beauty items, and industrial products.
Atlantic is heavily involved in folding carton design, manufacturing, and printing for all these industries and more. We are privileged to have Danny Woodlief, a custom designer for folding cartons, among our extremely talented staff (look for Danny among our Consultants). Danny has spent his 30-year career working with folder-gluers, high-speed die cutting machines and custom packaging design. He was instrumental in scaling Atlantic Printing & Graphics division into the current 65,000 sq. ft. Tabor City facility and developing our folding carton operation.
Danny works directly with our customers to understand their unique specifications for cartons and presents designs that can meet these needs, including snap-lock and auto bottoms, tuck ends, seal ends, tray styles, display, and more.
Atlantic’s knowledge of packaging equipment and materials is one of our core capabilities.
We work closely with our customers to understand your business and your goals so that we can match the best equipment and materials to your operation. Whether that means changing the materials being used to achieve better performance, automating key parts of your packaging process, or integrating a complex packaging line, Atlantic has the talent and the resources to make this happen with speed and precision.
Our consultants, technicians, sales, and customer service teams are focused on customer success, first and foremost. We have valuable relationships with top vendors for both materials and equipment so that we can be sure our customers will benefit from optimal performance. Our engineers and technical service team keep you up and running over the long term.
Atlantic is involved in stretch wrapping, shrink packaging, flexible packaging, protective packaging, case erecting, case sealing, and strapping. These resources together with our inventory management program and service technicians provide our customers with a complete packaging program.
Atlantic has evolved over its 70 year history to become the industry’s most technically advanced packaging resource. Today, we are a group of material specialists, automation consultants, and packaging engineers. Each member of our Atlantic team is focused on improving how you do what you do.
We invite you to meet our consultants. These are the people who truly make Atlantic a different kind of packaging company. We are not just distributors and we are not just integrators. Our people, our resources, and our facilities combined create a unique blend of manufacturing, distributing, engineering, and consulting for a start-to-finish (and beyond!) partnership with our customers.
Through our experts and consultants, Atlantic engages in the long-term relationship business. We are committed to finding the best vendors, the best supplies, the best materials, and the best packaging equipment available to ensure your all-around success.
Explore Atlantic and meet our consultants to find out what makes us stand out from the crowd.
At Atlantic, we often get asked “What is Atlantic Packaging? What do you do?”
There can be a pause before we answer as we think about how to best sum up all the different things we do here.
Should we talk about our paper converting operations and our printing and graphics capabilities? Or should we stick to talking about the packaging equipment and materials that we provide to businesses? But what about our expertise and consulting that goes hand-in-hand with all of these?
The bottom line is that Atlantic is a comprehensive packaging organization. We manufacture packaging products; we distribute those products and materials; we sell, service, and maintain sophisticated packaging equipment; and we provide our customers with expertise and resources to ensure their process is streamlined and efficient over the long-term.
A great way to understand what we do and how we do it is to take a look at our history and the growth of this company since its beginning in 1946. Or listen to this message from Atlantic’s President, Rusty Carter, the second generation of this family- owned business.