The Atlantic – Rusty Carter Scholarship Fund for CFCC

Meet Anna Vancina, a Cape Fear Community College Student and a recipient of the Atlantic Packaging – Rusty Carter Scholarship.

Cape Fear Community College is located in downtown Wilmington, NC, just a few miles from the Wilmington office of Atlantic Packaging.  The college has grown exponentially over the last decade and is an invaluable resource for returning students, for students pursuing technical training and a variety of degrees, or for those looking to save money before moving on to a bigger university.  The programs at CFCC are well-regarded and serve our community by producing motivated and educated graduates who seek jobs and business opportunities right here at home.

For years, we have supported students at CFCC through the Atlantic Packaging – Rusty Carter Scholarship.  These are funds contributed by employees with a company match and are set aside to be used for students in need of financial assistance.  It can be used to help with books, to help a student pay for a program or to cover tuition costs.  It is especially helpful for students who don’t otherwise qualify for loans or financial aid and who may not receive money from family.

Since 2010, this scholarship has supported more than 40 CFCC students with over $19,000 in contributions.

It is so amazing to meet the motivated, and purpose-driven students – like Anna – who are scholarship recipients.  These are students who will make a real difference in our community and we are so excited to be able to help support them.

To make a donation to this scholarship fund online, visit and in the comments section, add “Atlantic Packaging Scholarship.”

Benchmark Pink Stretch Film – Contributing to Breast Cancer Research

Breast cancer is the most commonly diagnosed cancer besides skin cancer among American women, according to In 2015, it’s estimated that just under 30% of newly diagnosed cancers in women will be breast cancers.

This is an alarming statistic and highlights the urgent need for research into treatments and, ultimately, a cure for this disease that affects approximately 1 in 8 U.S. women.  So many of us have close friends or family members who are being treated, have survived, or who have tragically lost their lives to breast cancer.

In light of this reality and in an attempt to help make a difference in the race to cure breast cancer, Atlantic developed our Pink Stretch Film Program where we contribute $1.00 per case or $15.00 per pallet for bulk purchase of our Benchmark EZ stretch film to the UNC Lineberger Comprehensive Cancer Center, one of the leading research centers in America.

Atlantic launched our “Pink Stretch Film Program” in 2009 and, with the help of our customers, we’ve been able to contribute over $300,000 since then.  Just this year alone (2015) we contributed nearly $60,000 to this cause.

October is Breast Cancer Awareness Month, and we honor this month by reaching out to our participating customers to tell them how much was contributed in their company’s name as a result of their purchase of Pink Stretch Film this year.

Thank you to our customers for taking part in this program and to the amazing researchers at UNC Lineberger for all the work you’re doing to investigate and improve the prevention, early detection and treatment of cancer.

How to Ship More Products at a Lower Cost by Increasing Package Density

Maximizing package density for efficiency, ease of packing, and faster packing times.

Across the board, our customers care very much about two particular things when shipping their products:

1. Protecting the product from any damage during transit and storage, and
2. Minimizing shipping costs

One of the ways that we address both of these issues is by increasing package density whenever possible. This means that the customer is maximizing space usage both within the package and within the truck, shipping more product at a lower cost.

Efficiency, Protection, and Low Cost

Makers of mechanical parts for the automotive, aeronautical, and electronics industries are especially concerned with getting their parts to the manufacturers as efficiently as possible and at the lowest possible cost, all while protecting highly sensitive products such as engine turbos, drive train components or windshield wiper arms and blades.

At Atlantic, our packaging designer goes to great lengths to create custom package prototypes that will allow these customers to ship as many parts as possible toget her and in one truckload. He also takes into account the ease of packing and unpacking the product.

Testing for the Best Outcome

Using a CAD table and specialized software, our designer searches for ways to arrange the parts inside the package to allow more parts to fit while still being protected. These techniques include re-orienting the parts by interweaving, stacking, facing one up and one down, or using a different packing material. Ultimately, he is looking to reduce empty space in the packaging so a customer’s shipping costs are tied directly to parts, not air.

Maximizing package density can have a significant positive impact on shipping costs, productivity, and efficiency. In addition to packing more parts together, we are also creating a design that is easy to pack on the line and easy to unpack at the destination. Customer guidelines for proper presentation and visibility are followed as well so that the product is easy to inventory and verify at its destination.

We invite you to contact Atlantic today to see how we can help create better efficiency in your packaging design.

See Related Posts:
Without a Scratch – Protective Packaging for Automotive Manufacturing
Custom Package Assembly at Atlantic Packaging

Our Locations

Atlantic has grown from a Tabor City, NC based publishing company started in 1945 to a packaging organization today capable of serving the largest manufacturers across North America.

Our branch locations are strategically situated to access our vast distribution network and to deliver products and services to our customers quickly and efficiently. For customers who rely on us for inventory control, this access is critical.

If you’re looking for the Atlantic branch closest to you or to contact us now, please visit our website here.

(770) 422-8800
3045 Chastain Meadows Pkwy. (Ste 100)
Marietta, GA 30066

(843) 552-7616
101 Spaniel Ln.
Summerville, SC 29483

(704) 588-1400
12201 Steele Creek Rd.
Charlotte, NC 28273

(469) 621-4440
3890 La Reunion Parkway
Dallas, TX 75212

(706) 277-9059
2204 Industrial South Rd.
Dalton, GA 30720

(336) 668-0081
4229 Beechwood Dr.
Greensboro, NC 27410

(800) 845-1868
3900 Spring Garden St.
Greensboro, NC 27407

(864) 439-8189
790 Duncan-Reidville Rd.
Duncan, SC 29334

(570) 459-6060
525 Jaycee Dr.
Hazleton, PA 18202

(828) 328-1886
2835 SE Tate Blvd.
Hickory, NC 28601

(919) 570-9640
165 Weathers St.
Youngsville, NC 27596

(910) 653-3153
1107 East 5th St.
Tabor City, NC 28463

(269) 651-2337
500 International Way
Sturgis, MI 49091

(910) 343-0624
806 N. 23rd St.
Wilmington, NC 28405


(920) 265-6663

(425) 306-8433

(847) 804-9946


(809) 523-9047
Atlantic Caribbean Packaging
Zona Franca Industrial Atlantic
San Andres, Boca Chica
Dominican Republic

San Pedro Sula, Honduras Atlantic Packaging CA Zona Libre Indelva Carrtera a la Jutosa Choloma, Cortes Honduras, C.A.

How Shrink Sleeve Packaging Influences Consumer Buying Decisions

Getting your product to stand out on retail shelves and to communicate the right message to buyers is critical for the micro-second decision making process that often defines our retail purchases.

Shrink Sleeves Mean More Real Estate for your Brand

Your product packaging along with the display of your products in the store can heavily influence consumer decision making.  For bottled items, such as beverages, drinkable yogurts, shampoos, beauty products, household and automotive items that you would find in a retail store, using a shrink sleeve provides the opportunity to use the entire bottle or container to show off your brand and provide valuable information.

How Does This Impact on the Buying Process?

This packaging real estate can have a significant impact on the well-researched stages of the buying process:

  • Need awareness and recognition
  • Search for product information
  • Product evaluation and alternatives
  • Decision and purchase
  • Post-purchase use and evaluation

Marketers and designers use the space on the full container shrink sleeve to incorporate  appropriate colors, engaging graphics, and catchy text that will help establish your brand and also prompt a need for the product.  There is room for information that the buyer will need, including nutritional info, ingredients, or instructions.

Revealing Features

You can also use the shrink sleeve full body packaging to reveal features that may appeal to the buyer in their product evaluation process. Is the food organic or low fat? Does the packaging make the food or beverage product easy to consume? Is a health or beauty product recommended by professionals? Is the automotive product featured in a magazine?  Has it earned any awards or recognition?

Revealing these features has the added benefit of influencing the decision and purchase stage with a convincing message as to why your brand provides the best product to fulfill this particular need.

Brand Loyal Buyers

Truth in advertising, specifically with your packaging in this case, is key to making sure that the post-purchase evaluation produces a future brand-loyal buyer of your products.  Did you deliver what you promised on the packaging? If so, then your buyer might explore other products in your brand.  They may also recommend your brand to their friends.

Converting a single sale in the retail store could have exponential effects on future sales.

Finding the Right Printer for your Shrink Sleeves

Roll of Shrink Sleeves

The full body space available on a shrink sleeve allows product marketers and designers the freedom to stimulate all of the factors involved in consumer decision making.  However, some constraints need to be observed in order to have the best, most effective design.  The right printing and packaging company will have the experience and expertise in shrink sleeve production to educate your designer on best practices.

At Atlantic Printing & Graphics, we have a customer service and prepress team to guide you to finding the best design techniques specific for shrink sleeves.

Testing, Testing

Through advanced 3D visualization software and test runs before the sleeve goes to print, we can determine what area of the sleeve will have distortion when it is fitted to the container, which may cause changes in the design or layout. We can also determine how the graphics and more detailed information on the sleeve will line up, which may also affect the design. In addition, we have a stringent quality control process to ensure that colors match up to any other label or carton packaging you create in our print shop.

We are committed to helping you produce the best possible packaging to represent your brand in retail stores. Trust our experts to create and print shrink sleeve packaging that will work overtime to sell your product on the shelves.

Contact us today to learn more.

Keeping Our Kids Safe with Child Resistant Packaging

As parents of young children, one of our main responsibilities is to keep our kids safe.  Before babies start crawling, we child-proof the house by locking cabinets, installing gates, covering electrical outlets, and adding soft bumpers to sharp table edges. And that’s just the start. With every step a child takes, and with every new skill they develop, we discover dangers lurking almost everywhere we go.

Medicines and cleaning solutions are among the serious household threats our children could encounter. Our first line of defense is to keep these items locked in cabinets, out of reach of children.  If kids do happen to get their hands on pill bottles, liquid medicines, or cleaners, developments in child resistant packaging over the last few decades have made it difficult for them to get these open.

Safety caps on bottles require a level of dexterity in pushing and turning simultaneously that is beyond what most children would be capable of doing.  Pills and capsules can also be protected in blister packs that are difficult for children to break open.

Now there is a new child resistant carton that has proven effective at safeguarding kids from pharmaceuticals packaged in boxes.

Locked4Kids Carton

Locked4Kids is a breakthrough carton packaging designed specifically to protect young children from accessing the contents of the carton. As the company explains:

Locked4Kids consists of a carton and a tray in which products such as blisterstrips are positioned. The carton has openings at two sides in which the tray automatically locks when fully inserted. The tray has hooks at two sides which have to be pushed simultaneously to unlock. While keeping the hooks pressed the tray should be pulled out of the carton.

The push points are placed diagonally across each other at a distance that adults can physically cover. This distance however is too much for young children.

To prevent children from tearing the carton box, a tear resistant laminate has been applied to the cardboard. Locked4Kids is patented.

Recognizing the importance of this ground-breaking design in child resistant packaging, Atlantic has proudly partnered with Locked4Kids in our carton sales to pharmaceutical companies and over-the-counter (OTC) retail marijuana distributors.

It is becoming law (and is currently the law in Colorado) that states who legalize cannabis have written legislation requiring child resistant (CR) packaging.  According to current Colorado regulations, these CR containers must feature key information including usage instructions, warnings and regulatory statements, and cannabis pedigree information.

Locked4Kids Carton

Locked4Kids cartons are intended as direct-to-consumer packaging and, as such, their design offers a number of benefits.  They are compatible with standard packaging equipment and are compliant with CR packaging requirements. They also offer a better sales platform for attractive packaging design and for including all the required product information.

Locked4Kids earned the  prestigious Gold President’s Award from the World Packaging Organization as well as the CPHI Pharma Awards in the category of “Innovation in Packaging.”

Atlantic is dedicated to innovative and effective packaging solutions that meet the demands of our customers and our customers’ customers.

To learn more about options in Child Resistant packaging, contact Atlantic today.

Keeping it Together – Unitization for Building Products

When we talk about unitization and packaging for the building products industry, we are talking about labeling, coding, and protecting products as diverse as PVC piping, drywall panels, and block masonry. Manufacturers throughout this industry rely on packaging that will protect their products when exposed to the elements, when handled on forklifts, and transported on trucks, trains, and ships.  They also rely on labeling and coding that will withstand all of the above and make it to the retailers intact.

Dry Wall Panels Unitization

Fragile products such as drywall panels require great care in their packaging to keep them secure during transit and storage.  Brick and block are more rugged but require just as much care so as not to overpower the packaging and cause serious damage.  PVC pipes can be unruly to handle, relying on the packaging to keep them organized and easier to manage.

Unitization refers to grouping individual products into standardized larger units designed to increase efficiency in handling and transportation.

Whether we’re working with carpet squares, ceramic tiles, light fixtures, windows, roofing shingles, paint, electrical wire or any other building product, achieving unitization means we’re keeping the product safe, we’re optimizing the pallet and the truck load capacity, we’re revealing the label and bar code effectively, and we’re reducing the potential for damage during transit and storage.  We’re also making it easier and faster to handle the materials through loading and unloading.

Strapping for Lumber Unitization

Atlantic’s experience in working with building product manufacturers includes helping our customers achieve unitization. We supply the right equipment, materials, labels, and printing for each unique product and application, and provide creative solutions to reach the most effective methods for material handling.

Some of these solutions include strapping tools and materials, shrink film, cornerboard and slip sheets, stretch film with UVI agents, plain and printed poly bags, UVI coated labels, and inkjet printing. We also use systems of packaging equipment, including conveyors, whose controls are programmed to provide safe and productive flow through your plant.

Contact Atlantic today to learn more about our packaging work in the building products industry: (800) 722-5841

See our work in other industries:

Modern Packaging Challenges in the Beverage Industry

Have you noticed changes in plastic water bottles over the last several years? Smaller caps, smaller printed labels, and lighter plastic are a few of the ways that beverage companies are reducing waste in their packaging.  They are also bundling their cases without the use of corrugated trays.

And these changes are making a difference.

Nestle Waters states that by reducing weight in their half-liter bottle, they are using an average of 37% less plastic than their original half-liter and have saved 65 million pounds of PET plastic resin.  And by reducing the label size on the bottle by 35%, they have saved almost 10 million pounds of paper annually (source: Packaging Innovation – Nestle Waters, link here).

Ice River Springs makes their bottles out of 100% recycled green plastic for closed loop recycling. This means that they’re making no new plastic for their bottled water (see: Ice River Green, link here).

As more and more beverage companies make moves to become environmentally friendly and adopt changes to their primary packaging, bulk shipments of the product from the bottling facility to distributors and retailers are in danger of being less stable and more susceptible to damage during transit.  Companies have to rely increasingly on their pallet wrapping operation to keep the product safe and contained during shipping and storage.

Beverage Industry Pallet Wrapping

At Atlantic, we have stretch packaging engineers and film specialists dedicated to meeting the demands of these unique and ever-changing packaging challenges.  This team studies prestretch, secondary stretch, wrap patterns, and overlap.  They analyze how these elements need to interact on the pallet in order to achieve the desired containment force that will protect the product in every individual case.

We share the results of our data and analysis in Stretch University, a program aimed at educating our customers on all the elements of a properly wrapped pallet.  Through hands-on demonstrations, we show the best practices and common pitfalls of film being applied to a pallet. Stretch University demonstrates that simply applying more film or increasing tension will not protect product from damage.  The right film matched with the proper equipment settings together with the appropriate prestretch, secondary stretch, and wrap patterns all collaborate on creating an effectively wrapped pallet.

Beyond analysis, training, education, and the technical service required to get all of these elements just right for our customers, Atlantic has also developed a monitoring system called Materials Usage Standards Tracking (MUST) to ensure that the proper benchmark settings are maintained over time.

It is inspiring to see so many companies evolving their products and processes to be more environmentally mindful.  Matching that evolution with a packaging process that results in less wasted film and less damaged product is not only possible, it is a fundamental part of Atlantic’s commitment to sustainable packaging.

Contact us to learn more about stretch packaging, Stretch University, or the MUST monitoring program.

Atlantic Employees Go The Extra Mile

[Update: 159 Atlantic employees met this challenge of 15,000 steps in one day. What a huge accomplishment! Congratulations to everyone who made it and to everyone who made an attempt, especially in the hundred degree temps we are experiencing right now in North and South Carolina.]


We’ve always taken great pride in our determination and ability to go the extra mile when it comes to meeting the needs of our customers.  Today, Atlantic employees are challenged to go the extra mile… literally.

As part of our current 30-week Wellness Challenge powered by Fitbit activity trackers, employees are challenged to walk 15,000 steps today. Everyone who accomplishes this goal with earn this badge in our Wellness Challenge Leaderboard: The Extra Mile Challenge.  Our usual daily goal is about 6,000 steps with an “overachiever” goal of about 8,500 steps/day.  So today is our big sprint day.

In issuing this challenge, our Wellness Coordinator provided employees with 15 ideas on how to get 15,000 steps on June 15th. These tips are great for anyone trying to work in some extra steps in their day-to-day activities:

1. Take a walk before work
2. Walk during your break/lunch
3. Park farther away
4. Use the restroom farthest from you
5. Walk to your co-workers desk instead of emailing
6. Go on a walk with your family after dinner
7. Have a walking meeting instead of using a conference room
8. Set a reminder every hour to get up from your desk and take a quick walk down the hall and back
9. Take the stairs instead of the elevator whenever possible
10. Go grocery shopping and take an extra lap or two around the perimeter of the store
11. Skip the drive thru and walk inside to pick up your coffee or lunch
12. Walk to your mailbox
13. Utilize your stand-up desk and walk in place
14. Walk around while talking on the phone
15. Check your Fitbit throughout the day and set small goals to get to 15,000!

The Extra Mile Challenge

Here’s a little background on our Wellness Challenge.

Atlantic launched a Wellness Program in 2012 to encourage employees to live a healthier life. Management took the program to another level by issuing a Six-Month Wellness Challenge powered by Fitbit activity trackers and incentivized with valuable prizes.  They also put up a leaderboard with names and daily step activity to fuel the competitive spirit.

The results from that first challenge were amazing overall.  Employees lost a total of 630 pounds, some quite smoking, lowered cholesterol and triglyceride levels, got off medications, and many went from doing no exercise at all to running 5Ks, 10ks, and even half marathons. It was truly life-changing for some of the participants.

We are currently in our third company-wide challenge with over 350 employees taking part.  As of 9am this morning, we already had 2 participants reach today’s goal of 15,000 steps with another 20 people halfway there.  Atlantic employees are going the Extra Mile today for our own collective health, confidence, sense of accomplishment and to show just how hard we will work to reach our goals.

Without a Scratch – Protective Packaging for Automotive Manufacturing

It’s no secret that people love their cars and trucks.  Well, some people.  But for the people who do, they really, really love them. And these car and truck lovers will appreciate the lengths that automotive manufacturers and their packaging companies go to in order to protect each and every part during the manufacturing process.

The challenges of shipping a windshield wiper blade or a car bumper so it arrives without a scratch are part of what fuels our custom packaging designer, Norm Samuelson. Norm has always been a car lover and, with an engineering and design background from Purdue, he spent his early career on a race team, working his way up to crew chief.  His main goals in building racecars back then were to make them as light as possible and to make them simple, reliable and easy to work on.

Norm Samuelson, Custom Packaging Engineer

These goals eventually translated directly to the custom packaging lab when Norm began his work as a packaging designer in 1992.  In the lab, they attempt to use as little material as possible in order to control costs.  They create designs that are simple and easy to pack so as to save time.  Saving time and money while protecting the product is the ultimate goal for Norm today. (See: Automotive Industry – Atlantic Packaging.)

Protective Packaging for Windshield Wipers

Norm and his team together with our sales representatives are acutely sensitive to the demands of the automotive manufacturing industry. They understand the unique requirements of this industry including product protection, competitive pricing, on-time delivery, and accurate, detailed invoicing.

Automotive part manufacturers count on Atlantic to deliver measurable results and innovative solutions for their packaging needs. Watch the video below to hear from Norm and to see our protective packaging design in action.

Contact Atlantic today to learn more: (800) 722-5841.

Here’s a look at our work in other industries: