Labeling, Coding, and HP Printing for Food Packaging

Labeling, Coding, HP Printing
Labeling, Coding, and HP Printing for PTI and FSMA Compliance

More and more consumers are demanding information about the food they’re buying. They want to know where it was grown and how it was grown. Retail sellers recognize this fact and are also acutely aware of food safety concerns when it comes to fresh produce.

Food safety hinges on the ability to trace a packaged food to its origin, especially when we’re dealing with fresh fruits and veggies that can be linked to a particular farm and to a particular packaging facility. In fact, it’s critical to be able to trace our fresh food throughout the entire supply chain.

The Produce Traceability Initiative (PTI) has been developed to help standardize case-level electronic traceability in the produce industry. Growers are adopting these standards as retailers such as Walmart, Costco, and Whole Foods announce their support and make PTI compliance a pre-requisite for supplier partnerships.

Compliance with PTI means that packers need case coding and traceability systems linked to the printing of PTI barcodes on cases. Packaging consultants and specialized printers who work directly with food packaging can help packers get set up with this level of labeling, coding, and HP Printing.

If consumer and retail pressure are not enough, brand owners and packers must also be aware of the impending requirements of the Food Safety Modernization Act (FSMA). Batch/Lot level requirements and advanced record keeping will soon be a legal requirement.

Why not let the experts at Atlantic Packaging work with you to get ahead of the curve and limit your liability in the event of a catastrophic recall?

Atlantic provides our customers with a unique combination of packaging expertise, equipment, and printing capabilities ideal for PTI and FSMA barcoding applications. Contact us to learn how we can help you become PTI compliant, understand FSMA and get out ahead of the curve.

Food Safety with Flexible Packaging

Flexible Packaging for Food

If you do your shopping at the supermarket, wholesale stores, specialty markets, or convenience stores, you’ve more than likely come into contact with flexible packaging.  Also known as plastic packaging (or plastic bags), flexible packaging is the material that touches the food we eat on a daily basis.  This type of packaging is critical for food safety, food preservation, and longer shelf life.

What Makes the Film So Special?

Most flexible packaging is a combination of different types of plastic that contain properties to protect many kinds of foods.

This includes moisture barrier films for items like potato chips and crackers. There are also films that are coated to prevent fog and condensation for products like lettuce and salad greens.  Flexible packaging for frozen foods is thicker in order to stand up to freezing cold storage conditions.  Microwavable and self-venting packaging means that the product is conveniently ready for us to cook inside the packaging without extra preparation.

Shrink Film for Fresh Food

Films for flexible packaging encompass a variety of forms, including poly bags, coextruded barrier films, printed specialty films, shrink films, and industrial films and bags.

Films in the form of bin liners are widely used in food production facilities to maintain a safe environment while our fresh food is being prepared and packaged. These films are so important for protecting our food and also for protecting the people working with the food in the facilities.

The materials used in all of these applications are essential to delivering a product that is safe to eat, fresh tasting, and that will last long enough for us to purchase, store, prepare, and eat.

Packaging Automation

How our fresh food products are packaged for mass distribution is a feat of modern technology.

Food can be packaged in bags, tray packs, pouches, reclosable bags, or in shrink films.  In each case, the packaging process is most likely automated using equipment specific to the type of packaging being used.

For example, Vertical Form, Fill, and Seal (VFFS) machines use roll stock to create the desired form for the bag, to fill the bag with product, and to seal it closed with a zipper, heat seal, or cold seal.  Shrink tunnels heat the shrink film, allowing it to form to the product.  Vertical bagging equipment is used for bagging cups, plates and other stacked product.

Vertical Bagging Equipment

How We Do It

Atlantic has been working with flexible packaging for the food processing industry for over 40 years.  We have excellent and long standing relationships with our vendors and we have true partnerships with our customers.

Our knowledge and experience with these materials and equipment means that our customers can rely on us to get them exactly what they need.  We are also keenly aware of the need for rapid response in the fresh food industry.  Our people are dedicated and responsible and our network of resources means that we can deliver the materials or fix the equipment quickly and efficiently.

We’re proud of our reputation as a supplier and a packaging consultant in the food industry and we look forward to many more decades of service.

Related Posts:
Fresh Ideas for Packaging Fruits and Veggies
How Product Packaging Can Help You Reach More Customers

Furniture Industry Suppliers for Over 40 Years

North Carolina has earned the title of Furniture Capital of the World through a solid and expanding presence of furniture makers dedicated to quality, craftsmanship, and design.

We are honored to have served the furniture industry for over 40 years.  We keep in-stock inventory of the unique supplies used in this trade, including spring twine for 8 way hand tied furniture, bandsaws, cardboard panels, tacking strips, sewing thread, bobbins, and welt cord.  Our inventory management program and local, dedicated deliveries for these customers allows them to maximize their floor space for production rather than for inventory.

Atlantic is invested in the success of our furniture making customers, using our vast network to locate any new supplies they need and offering fast turnaround with competitive pricing.

Contact Atlantic Packaging today to learn more about our successful partnerships with furniture makers.

Employment Opportunity – Web Developer, Programmer

We’re seeking a web developer to work in-house on web design, site integration, and collaboration with a creative marketing team for an established company of over 1,000 employees.

Our company consists of dedicated sales, support, and manufacturing positions around the US, primarily in the southeast. The marketing team serves the greater needs of the organization in creative, unique ways and the developer is a key part of this process in terms of strategy, planning, and implementation.

This position is ideal for fast learners interested in working for a well-established company with opportunities for creativity and gaining new skills.

For the complete job description and contact details for this position, please visit:

Web Developer / Programmer at Atlantic Packaging – Employment Opportunity


How Product Packaging Can Help You Reach More Customers

Retail Label Inspection

Retail packaging for consumer goods is a critical part of your overall marketing campaign.  Studies have determined that consumers’ buying decisions are heavily influenced by product packaging. Research has even dissected which aspects of the packaging has the greatest influence on buyers, including colors, images, innovation, and brand values.

Consider Your Overall Marketing Strategy

In order to make the most of your product packaging, it’s important to consider your overall marketing strategy and incorporate your messaging into your product package.  Use your logo, brand colors, tagline, and consistent fonts as well as any images or messages that correspond to all of these.

For instance, if your brand is more fun and playful, consider using fun facts, trivia, or “did you know” type of elements in your packaging.  If your brand is more elegant and upscale, think about simplifying the package with sleek colors and patterns that match your branding.

Trust and Professionalism

Excellent packaging using labels, sleeves, or cartons will make an impact on the buyer who may have dozens of options competing with your product on the shelves.

Modern, professional packaging conveys a level of trustworthiness in your brand.  Consistency in colors and branding across substrates and across other advertising platforms where consumers may have seen your product such as print ads, Facebook ads, twitter posts, and your website communicates professionalism that buyers can trust.

Colors, Fonts and Graphics

The famous and early pioneer of abstract painting, Wassily Kandinsky, is credited with matching colors to moods with his Color Theory.  His ideas are used widely in branding and marketing strategies to communicate the right tone for the product.

Yellow can be warm as in earth tones but also exciting as in loud brass instruments.  Yellow is used in packaging to convey energy and positivity.  Blue connotes peacefulness, calm, and focus.  This can be very good for reinforcing trust and dependability for your brand.  Red transmits strength, joy, and passion which can be used to make consumers feel excitement about your product.

In general, brighter colors are more playful while white or light colors are more clean and simple and black or dark colors are serious and powerful.  Green is often associated with products that are environmentally friendly and brands that are natural and earth conscious.


In a world largely driven by online social sharing, your packaging efforts can provide ripple effects for your overall marketing.  If the package is special enough and is an excellent showcase of your brand, it can inspire consumers to share photos of it on Instagram, Facebook, Twitter, and LinkedIn.  These social shares are powerful testimonials for your brand and can harness the power of your loyal customers to build trust and word-of-mouth recommendations.

Packaging Worth Sharing

Where Do I Find Such Excellent Packaging?

Finding a printing and packaging company that you can trust with your brand is key to launching a successful product marketing campaign.  Atlantic Packaging was established in 1946 and we are trusted by major consumer manufacturers with their retail packaging including labels, sleeves, cartons.  We also handle equipment, materials, design and automation of full packaging lines including stretch wrapping, shrink packaging, flexible packaging and more.

Contact Atlantic today to find out how our people, our processes, our experience, and our expertise can help your product packaging align with your overall marketing efforts to give you an edge over the competition.

Related Posts: Fresh Ideas for Packaging Fruits and VeggiesLabels and Packaging

Sources: Decisions, Decisions… How Does Product Packaging Affect What You Buy?, How Colour Communicates Meaning, Color Theory according to Wassily Kandinsky, The Science of Colors in Marketing

Fresh Ideas for Packaging Fruits and Veggies


Looking for new ideas in packaging that will get your product moving off the shelves?  We’ve found some research on new trends that are helping to get fresh fruits and veggies into the hands of more consumers.

Go for Quantity

The use of films and flexible packaging in bagging and shrink wrapping your product lets you group more items together in multi-packs and encourages buyers to get more with every purchase.  It also increases the shelf life of the product compared to mesh bags.

Make It Easy

The easier you make it for people to use your fresh product, whether it’s for cooking or on-the-go snacking, the more likely it is that a buyer will choose it.

Some growers are packaging their product along with complementary ingredients and recipes for an all-in-one fresh food kit.  This can make it easier for shoppers to choose fresh over canned or frozen.  Packaging your product in single serving containers for quick and easy snacks is another way to make buying fresh easier on consumers.

Sometimes Flashier is Better

Packaging fresh food, including berries, apples, kale, sweet potatoes or seafood, can be made more appealing with a colorful, attractive carton or printed bag.  Package your product with images of fun characters or delicious food, depending on your audience and what they will like. This attention to detail can make fresh food more appealing, fun, or appetizing.

If you’re interested in exploring any of these ideas further, please contact Atlantic today to see how we can help you make great strides with your fresh food packaging: (800) 722-5841

Learn more:

Food Packaging
Serving the Produce Industry
Serving the Agriculture Industry

Source: Top trends in fresh food packaging –

Labels and Packaging

Don Stewart, Labeling expert with Atlantic Packaging

When it comes to packaging, labels are a critical part of the process, from barcoding to product identification, all the way through to retail labels.

Label printing and application are a specialized segment of the packaging industry and Atlantic is committed to offering full service labeling capabilities.  We have presses and press operators to generate the labels you need as you need them (see Labels in our Printing & Graphics division) and we have equipment resources and integration knowledge with Don Stewart, our in-house label expert (see our Consultants page).

Don has been working with labeling equipment and materials throughout his career, furthering his knowledge with each advance in technology.  His expertise is called upon in every industry we’re involved in, from automobiles to toys, tools, cleaning products, produce, poultry, and more. Don is also educated in the unique requirements and government standards that apply across all these different industries.

In addition to Don’s expertise, Atlantic also invests in the equipment that can keep up with the demand for increasingly more advanced requirements for barcoding and labels, including digital labelers for customized and smaller runs.  Terie Syme (also featured on our Consultants page and in the video below) is our go-to person for anything related to label printing and prepress and she makes sure that our customers get the best quality labels to meet their demands.

Count on Atlantic for all your labeling needs and be sure to explore our Printing & Graphics division to learn more about our printing capabilities.

Partnering with Paper Mills to Protect Product and Help Solve Problems

Jeff Billhorn with our Industrial Converting Operation working with a partner paper mill

Atlantic has an incredible depth of experience when it comes to working with paper mills.  We partner with the mills on many levels, from sourcing supplies and materials to providing advanced consulting and problem solving.

In 2014, we hired Ken Anderson, a film sales specialist with extensive experience working with paper mills.  Throughout his decades-long career, he has seen so many of the challenges that paper mills face in protecting, storing, and shipping their product.  Ken brings extremely valuable insights and problem solving skills to our paper making customers.  See how we serve the Paper Mill Industry.

We also partner with the mills through our paper converting operations.  Our unique capabilities in narrow width slitting and wide web printing as well as our die cutting, slitting, and rewinding operations continue to support long-standing relationships with our paper suppliers.  We also work to find opportunities and creative solutions for products obtained from the mills.

Contact Atlantic today to see how we can partner with you for long-term growth and success.

Equipment and Materials for Contract Packagers

Atlantic works with Contract Packagers around the country

Atlantic has been in the packaging industry for over 60 years.  Throughout this history, we’ve made a commitment to hiring exceptional people who know the business, whether it’s in shrink packaging, stretch wrapping, general equipment, or film knowledge.  This expertise together with our vast network of resources for equipment and materials makes Atlantic an outstanding partner for contract packagers.

We understand the need for contract packagers to have fast, reliable, and knowledgeable packaging support.  Time and time again, these customers call on Atlantic to get the equipment and materials they need for a contract packaging job because they know we can get them what they need, when they need it.

We have the connections necessary to acquire packaging equipment and materials quickly.  We have warehouses located throughout the country and dedicated logistics in place to get the materials to you as needed.  And our technicians are capable of getting the systems installed and maintained throughout the project.

We invite you to learn more about our work and experience with contract packagers and to see more of the services we can offer to help achieve a successful project.

Contact Atlantic today: (800) 722-5841

Paper Converting – Sheeting, Die Cutting, Cartons & More

Brad Fields and Jeff McAuley – Atlantic Industrial Paper Converting

Paper converting is a cornerstone of Atlantic’s product offering.  This manufacturing arm of our business allows us to create unique paper and packaging products that meet the exact specifications of our customers.  We have equipment for slitting and rewinding roll stock to create smaller rolls, from 3/8″ narrow width and up, that our customers can use or that we can use for sheeting, die cutting, printing, and making custom folding cartons, all in-house.

In over 4 decades of industrial paper converting, we’ve developed valuable, long-standing relationships with our paper suppliers that allows us to secure competitive pricing and fast turnarounds on materials.  We’ve expanded our equipment and facilities, continually dedicating resources so that we can offer our customers comprehensive programs that simplify their vendor sourcing.

When you choose Atlantic, you gain a partner that is committed to your success.  From seasonal packaging to limited runs, high volumes, and custom products, our industrial converting team can work with you from the very inception of your product.  We want to make your job easier by taking on responsibilities starting with design and moving through production, inventory management, and delivery throughout the U.S.

Contact Atlantic today to learn more about our industrial paper converting products and capabilities.